The platform is rolling out a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This step comes as the company announced that it now features more than 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a increase in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service identified as artificially created. Collectively, over 100 mn media items are added to the platform every day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the level of artificial media they see by accessing the “manage topic” feature in the application and picking the AI content topic. Additional categories that are already be adjusted under the setting cover current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate content makers to tag convincing AI-made content, and it prohibits dangerous fake videos of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its community policies.
Furthermore, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is designed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This program will assist educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, during discussion over plans to make redundant numerous safety staff in Britain. The company is set to reduce hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that human moderation would continue to be important, but AI can protect employees by filtering out the most distressing content before it is viewed by staff. The platform stated a notable drop in shocking and graphic content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”